The LocAle scheme was created by CAMRA in 2007 to help support local brewing traditions. There are now over 100 CAMRA branches participating in the scheme, which has accredited hundreds of pubs as LocAle pubs, regularly selling at least one locally-brewed real ale.

Benefits

Everyone benefits from local pubs stocking locally-brewed real ale:

• Public houses stocking local real ales can increase pub visits.
• Consumers enjoy greater beer choice and diversity.
• Local brewers gain from increased sales.
• The local economy benefits from more money being spent and retained locally.
• The environment because it takes fewer 'beer miles' to deliver local beers, resulting in less road congestion and pollution.
• Tourism because of an increased sense of local identity and pride - let's celebrate what makes our locality different.

Accreditation

Accreditation is at the sole discretion of the local CAMRA branch and subject to the licensee agreeing to the following:

• That they will endeavour to ensure at least one locally brewed real ale, as defined by the local branch, is on sale at all times.
• Only real ale, as defined by CAMRA, can be promoted as a CAMRA LocAle.
• Where the standard of real ale sold falls below an acceptable quality, accreditation will be withdrawn.
• That accreditation can be withdrawn at any time at the discretion of the local branch.
• That should accreditation be withdrawn, or should the licensee withdraw from the scheme, all LocAle publicity material must be removed from the pub and the licensee must cease using the CAMRA LocAle logo.

What is a "LocAle"?

What do we mean by a "locally brewed real ale"? Because of the unique position of our branch, in the far South-Eastern tip of England, we are adopting the definition that a 'local' real ale is one that has been brewed by any Kent brewery.

What local pubs are LocAle Accredited?

Click here to see a map and listing of all the pubs in the branch that are LocAle accredited.